Case study template
Layout proof. Each real case study follows these seven sections, written the day the build runs for real.
Problem
Who it helps and what the problem costs them, in one paragraph, with the owner's own number. Example shape: a shop that misses 18 calls a week after 5pm, at an average ticket of $420.
Before
The process as it actually runs today, the messy version. Who touches it, what falls through, where the hours go.
What I built
The trigger, the steps, the output, and what stays human.
- Trigger: what starts it.
- Steps: what the automation does, in order.
- Output: what the owner sees or gets.
- Human: the decisions the owner keeps.
Demo
A link or a command that shows it working in 60 seconds. Real case studies set demo_url (a link) or demo_embed (an iframe) in the front matter.
Result
The formula, the assumptions, and the number, labeled real or projected.
recovered per month = missed leads x reply rate x close rate x average ticket
Stack
The tools, where it is deployed, and how long it took to build.
Next
What a paying version adds.